Digital Marketing Specialist
419.776.7000 x214 | [email protected]
I really have led an interesting life that has always revolved around identifying the best marketing practices and using these practices to drive revenue and build brand awareness. The most important lesson I have learned is "The very best marketing comes from observing consumer behavior and inserting your message into their behavior."
I have implemented this lesson across a number of senior marketing positions, starting in Convenience Stores (Regional Marketing Manager) and moving into Specialty Foods (Director of Marketing), Automotive Repair (VP of Marketing and Advertising), Men's Fashion (VP of Marketing & Store Operations), Internet Commerce (President & CEO) and Broadcast Television (Director of Digital Sales). Now I practice my form of magic at Thrive.
For a while the marketing platform of choice was Yellow Pages (remember the phone book?), then Direct Mail. Newspapers worked for a time. TV and Radio have their moments. What it really boils down to is "inserting your message into their behavior". Follow the consumer's behavior with your message.
Today that means Digital Marketing. What is the right approach for your business? Is it Google Search? We have extensive experience in Pay Per Click campaigns (including the use of conversion codes to measure ad effectiveness), as well as the other Google Ad Platforms - retargeting, targeted display, email, and Waze. (Yes, the GPS mapping system is owned by Google.)
Is it Facebook advertising? Facebook currently has the most sophisticated targeting platform on the planet. You can place ads in front of your current clients and people who look like your current clients based on geography, demographics, interests, and behaviors. But Facebook has stubbed it's toe recently. Can they maintain their competitive advantage in targeting the consumers businesses need to reach?
Is Social Media the right choice? Probably. Social Media has replaced Yellow Pages as the go-to platform from a consumer's perspective. Much like having a website, consumers simply expect to find you on Facebook, LinkedIn, YouTube, and other properties.
Should you be using email to reach new and existing customers? Email is one of the few opt-in marketing programs where consumers give you permission to market to them. And as you grow your list of email subscribers, learn how to leverage these email addresses in other platforms. Many platforms (Facebook and LinkedIn to mention a few) allow you to build custom audiences by uploading your email list. Now you have another way of reaching these clients and sales prospects with your message )Insert your message into their behavior).
Want to learn more about Digital Marketing and how it can help your business, visit our blog. Or better yet, give me a call! 419-776-7000 x214 or shoot me an email. And ask me about my experience with Andy Rooney.