Digital Marketing Specialist
419.776.7000 x214 | email@example.com
I could say that I am a “High-powered, Senior Marketing Executive with extensive experience leading large marketing and sales organizations, new product / business development initiatives, and operations, generating millions of dollars to top and bottom lines.”
But I really have led an interesting life that has always revolved around identifying the best marketing practices and using these practices to drive revenue and build brand awareness. The most important lesson I have learned is "The very best marketing comes from observing consumer behavior and inserting your message into their behavior."
I have implemented this lesson across a number of senior marketing positions, starting in Convenience Stores (Regional Marketing Manager) and moving into Specialty Foods (Director of Marketing), Automotive Repair (VP of Marketing and Advertising), Men's Fashion (VP of Marketing & Store Operations), Internet Commerce (President & CEO) and Broadcast Television (Director of Digital Sales). And guess what - it has worked every time.
For a while it was Yellow Pages (remember the phone book?), then Direct Mail. Newspapers worked for a time. TV and Radio have their moments. What it really boils down to is "inserting your message into their behavior". Follow the consumer's behavior with your message.
Today that means Digital Marketing. Today's consumer spends more time with digital devices than television. Digital passed TV in 2013. So if you are observing consumer behavior, Digital is where it is at and Mobile is the holy grail. During the last nine days of November 2015 we ran a Facebook campaign for one of our favorite clients - Tony Packo's and 73% of their website traffic was on mobile devices. And we see these kinds of results across all of clients, including YMCA's, Mystery Shoppers, Restaurants, Dentists, Shopping Centers, Department Stores....
If you would like to see more of my story visit my LinkedIn page. Want to learn more about Digital Marketing and how it can help your business, visit our blog. Or better yet, give me a call! 419-776-7000 x214 or shoot me an email. And ask me about my experience with Andy Rooney.