What is the Lifetime Value of your Members?

Learn Why Your Website Should Generate New Revenue

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Memberships are Won and Lost Online.

Using your website as a digital marketing tool, you can create huge opportunities for membership related revenue. Your site can help you in meeting simple monthly goals, and create an avenue to reach out to new potential members in your area for YMCA Membership enrollments!

Use the Lifetime Value Calculator to find your Potential Revenue

How much is your Average Monthly Membership Rate?

The National average for a YMCA Membership is roughly $53 per month. Enter your average Monthly Membership Rate in the box to the right.

How long do members stay at your YMCA (in years)?

The Length of Memberships vary from 6 months to 20 years.  Enter the length (in years) that members typically stay with your YMCA in the box to the right.

Member Lifetime Value:

$3,816

How did we calculate that?

Each new member will pay $53 per month on average, times 12 months in a year, equals $636 annually per member. If each member stays at the YMCA for 6 years...

$53

MEMBERSHIP
x
12

MONTHS
x
6

YEARS
=
$3,816

How much Potential Revenue can you generate with New Membership?

How many new members do you hope to aquire per month?

Our goal is to create a website for your YMCA that generates new members and becomes a revenue tool for your organization. Ente your monthly new membership goal in the box to the right.

Potential Membership Revenue gained per Year:

$457,920

Potential Revenue Breakdown - How does it all add up?

If you can acquire 10 New Members per Month, time 12 months in a year, equals 120 New Members per Year. Then, multiply the $3,816 Lifetime Value by the 120 Members to find the Annual Website Revenue.

10

MEMBERS
x
12

MONTHS
x
$3,816

LIFETIME VALUE
=
$457,920

*Keep in mind that additional revenue is possible as your new members sign up for classes like Zumba and swim lessons, and enroll in programs like Child Care.