"Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There's nothing wrong with pages that may now perform less well. Instead, it's that changes to our systems are benefiting pages that were previously under-rewarded."
A common question after any Google algorithm update is "How can I fix my site?" To Google, this is the wrong question to have. As Google stated in its previous advice on algorithm updates, "there's no 'fix' for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages."
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
Today, your Google keyword ranking is just one of several reasons your traffic can increase or decrease.
One of the major criticisms of keyword ranking data is the fact that it is largely inaccurate. Many industry leaders and even software providers of rank tracking data have admitted that this is the case.
The reasons behind this can be broken down into three broad buckets:
Ultimately, Google will deliver results that are personalized to a user based on their search history. This means that if I were to search for a query like "electric cars" and I'd previously been browsing the Tesla website, it's a possibility that Google would tailor the rankings of the search results to show Tesla near the top.
Device. Now Google is able to see which device you've searched from, where you're located while you're searching, even if you're currently on the move.
Location: If you are searching for "restaurants near me" at 11:30 am, Google knows where you are (location) and will assume that you are looking for a restaurant within walking distance for lunch. You can have have the greatest restaurant in the neighborhood, but if you are not within walking distance, there is a good chance you are not going to show up at the top of the search results.
That's all we are going to say about SEO for now.
Give up and focus on writing great content for your members and prospects.
Do this and Google will reward you.
Welcome Back Wapakoneta!
We would like to welcome back Joshua Little and his team at the Wapakoneta Family YMCA to the Thrive Family with a look at their newly re-launched website.