Marketing Best Practices - How And When To Use The Y-Box
Thursday, April 9, 2015 | Jeff Davis
Or When Is the Best Time for The Ask...
The Y-Box is sexy. It allows you to initiate a pop-up ad while a visitor is on your website. Imagine being able to ask a potential client for their email while they are there! Got it! Now let's schedule them for an email drip campaign. First to go out is an immediate email - "Thank you for surrendering your contact information." Then in five days another automated email - "We miss you! Haven't seen you for a awhile... Join now!" Drip, drip, drip... Out they go...
All happening automatically while you are sipping a Mint Julip out by the pool!
But web visitors are still people. And you must use this tool properly in order to be effective. All to often I visit a new website - one I have never been to before - and BAM! a box pops up and asks for my email address, or Like Us on Facebook! I haven't even figured out if I like the website, the products, the services and already they are asking permission to market to me. The answer is simple.
And then I leave the site. No chance to convert me to a customer.
So here are few rules you should follow.
- Never ask for permission to market to this customer until they have a chance to look around. Set the page load option to three or four pages before the "ask" pops up.
- Set a cookie so you don't ask for the clients contact information again for the next 30 days.
- Set a cookie so once they do give you thier email address, you never ask them again.
Do you need help with your digital marketing strategy? Give us a call at 419-776-7000 or email me at email@example.com.