How Automated Drip Email Marketing Can Add $4,770 In New Revenue Today
Tuesday, May 31, 2016 | Ian Hartten
How Automated Drip Email Marketing Can Add $4,770 in New Revenue Today
Have you ever thought “we have too much revenue”? I doubt it. My guess is that you are constantly looking for ways to increase revenue. In a YMCA, that usually means enrolling more members or increasing donations.
“I guess my options are to hire more salespeople or figure out a way to get more sales out of my existing staff.”
Earlier I wrote about The Silent Salesman and how he works 24 hours a day, 7 days per week bringing in new member leads. Automated Drip Emails are another version of a Silent Salesman. In fact they can work with The Silent Salesman to increase membership.
When a prospect fills out a Silent Salesman lead form, they automatically receive a “Thank Your for your interest” email. But it doesn’t have to stop there. Realizing that the Sales Team is copied on the Thank You email (making it a sales lead), sometimes the Sales Team is busy. Perhaps on vacation. Or temporarily disorganized.
Sometimes the sales lead is busy and forgets he has a “Free 7 Day Membership” waiting for him. This is where an automated system can help.
Automated Drip Email is exactly what it sounds like. You pre-write a series of messages designed to follow up with sales prospect. You control the frequency and timing of the email, but the important thing is that you do not lose contact with a prospect. Three days after the Thank You email, you send a follow up email… “We are looking forward to meeting you when come in for your Free 7 Day membership. In fact I want you to ask for me so I can personally say hello… “ Four days later you send another email emphasizing all the benefits of becoming a member…. A week later you send a link to an online survey - How was your experience during your Free 7 Day Membership…
Automated Drip Email is a marketing program that allows you to keep contact with a member prospect throughout the decision making process.
If you want to know how to use automated drip email to increase revenue, give me a call at 419-776-7000 x200. Or email me. Or just give me a call to talk. I would love to hear from you.
"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." Bill Gates