Do Young Adults Use Facebook?

Tuesday, February 28, 2017 | Jeff Davis


Any more questions?

I am writing this post on a Monday afternoon after hearing for the 711th time that "young adults don't use Facebook anymore." Personally, I don't care if they do or not. There are not a lot of "young adults" that I need to communicate with. My children are too old to be "young adults" and my grandchildren are too young to know what a Facebook is...

Now professionally, I do care.

For anyone who has followed my ramblings for any amount of time, you will recognize the following:

"The very best marketing comes from observing consumer behavior and inserting your message into their behavior."

I want to know professionally because Thrive has clients who do want to speak to young adults. 

Screen Shot 2017-02-13 at 2.12.54 PM.png

If you believe the report recently published by eMarketer, Does Facebook Have An Identity Crisis?, the answer is YES. In fact, the use of Facebook by young adults has grown since November 2014.

The Pew Report , Social Media Report 2016 says, "Young adults continue to report using Facebook at high rates..." 

Screen Shot 2017-02-13 at 2.27.46 PM.pngAnother Pew study found that 82% of young adults that are online use Facebook...

And as of today, I am satisfied that young adults are using Facebook.

If you would like to know how Thrive can help you target your business audience, including young adults who are using Facebook, call us at 419-776-7000. Or click below, fill out the short form and we will call you!

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