Can Your YMCA Really Be Found On The Web -Part 2

Wednesday, June 29, 2016 | Jeff Davis

So in the previous post we showed how information is shared across the web between websites. This process is so automated that a single incorrect piece of information - your address, phone number, URL - can be published across hundreds of websites in the blink of an eye.

We looked at the Big Four Data Providers for a YMCA and saw that some of the information was in error. 

Screen_Shot_2016-06-24_at_11.07.36_AM.png

Can this really disrupt the information posted on other websites?

Yes. Absolutely.

Each business belongs to a "business category". Within these categories, the YMCA is followed by a specific group of websites subscribing to the information based on this business. Search Engines, Review Sites, GPS Systems and Directories. These websites then publish your business information for visitors to see. 

Within the business category that the YMCA belongs are the following websites. 

Screen_Shot_2016-06-27_at_4.34.00_PM.png

Search Engines, Review Sites, GPS Systems and Directories. All are represented in the Word Cloud shown above. In the case of this particular YMCA, the listings were found with errors or not found at all. Here is a look at most of the "in car" GPS systems.

Screen_Shot_2016-06-27_at_4.38.37_PM.png

Here are some examples of the results from some of the other websites:

Screen_Shot_2016-06-28_at_1.10.52_PM.png

So how do you fix this problem? The first step is to see if your YMCA has a problem. Click on the "Run My Free YMCA Data Report" below and request your free copy of the report.

We will run the report for you and send you a copy, along with the details of how we can enroll your YMCA in the Listing Sync program to correct the problem, along with pricing.  

If you would like to talk more about how Thrive can help with your listing information, give us a call at 419-776-7000. We would love to chat!

Leave a Comment

« Back to the Blog