Thrive Internet Marketing Blog

The Law Of Familiarity - Part One

Jan 19, 2016 by Jeff Davis

The Law of Familiarity teaches us that the first step in securing a new customer is that your brand must be familiar to them. The  more familiar you are, the more likely they will give you a chance to do business with them.

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In 2016 I Vow To...

Jan 05, 2016 by Jeff Davis

Do what I have always tried to do...  I am fortunate to have had a number of mentors helping mold me over a lot of years.  This has afforded me many life lessons. 

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YMCA Websites - Still Going Mobile!

Dec 18, 2015 by Jeff Davis

Pouring through the Google Analytics to identify website traffic trends from 2015 for the YMCA family...

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There are a lot ways to attack the holidays with your marketing message. Here are a three suggestions for our YMCA partners. But anyone can use them...

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Add Retargeting To Your Search Campaign

Dec 04, 2015 by Jeff Davis

SEM - Search Engine Marketing, also known as Pay Per Click (PPC) is a great way to reach new customers. And while we run a lot of PPC campaigns for our clients, we rarely run Search Campaigns with Remarketing Lists for Search Ads (known as RLSA). 

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Please Don't Advertise Your YMCA Unless...

Oct 12, 2015 by Jeff Davis

My primary role at Thrive is to advise clients on how to marketand advetise to increase sales, website traffic, and bricks and mortar traffic...

And I always start with the same thought...  

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"The very best marketing comess from observing consumer behavior and inserting your message into their behavior."

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How Can My YMCA Best Use TV & Radio?

Sep 23, 2015 by Jeff Davis

TV & Radio Triggers Digital ResearchGreat article this week at Naturally Thrive is a proponent of digital marketing, but there are other media choices available. We tend to use digial media because we believe that...

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Three Rules... Practice. Practice. Practice.

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More Proof That We Are "Going Mobile"

Sep 01, 2015 by Jeff Davis is reporting that advertisers will spend more on mobile ads in 2015 than on desktop ads.  

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