Thrive Internet Marketing Blog

Now You Know Your Client's Lifetime Value, What's Next?
Mar 29, 2016 by Jeff Davis
$4,770. If you read last week's post, you know why this number is magical.
Lifetime Value - What Your Client Is Really Worth
Mar 22, 2016 by Jeff Davis
I am still amazed at how many business owners are stumped when I ask them, "what is the lifetime value of your average client?" It seems like a basic management metric that everyone would know off the top of their head.
Marketing Myopia
Mar 15, 2016 by Jeff Davis
Marketing Myopia by Theodore Levitt, first published in 1960 is still a great read. I found it (again) in an addition of the Harvard Business Review's 10 Must Reads over lunch today.
Who Is Your Competition At The Y? Part Three
Mar 08, 2016 by Jeff Davis
In previous posts we looked at how to identify your competition and how basic SEO works. Now let's review how SEM works. As discussed, your best path to market is to utilize both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) in your marketing strategy because there are two ways consumers use Google Search.
Who Is Your Competition At The Y? Part Two
Mar 01, 2016 by Jeff Davis
SEO. Search Engine Optimization. Q: What is it?
Who Is Your Competition At The Y? Part One
Feb 23, 2016 by Jeff Davis
"The giant sucking sound you hear is competitors siphoning off your YMCA members."
Good News! Your Business Only Has Three Types Of Customers
Feb 16, 2016 by Jeff Davis
Good news. Your business (indeed all businesses) only has three types of customers. Last week's article talked about how important it is to survey your on boarding process for new clients. Only by measuring your results can you make improvements in your process, which in turn increases sales.
The Secret To Enrolling New Members At Your Y
Feb 09, 2016 by Jeff Davis
Poor sales are not always a marketing or advertising problem. Sometimes the secret to increasing sales is to use a secret shopper to see if your operation is running as smoothly as you really think it is..
The Law Of Familiarity Part Three
Feb 02, 2016 by Jeff Davis
Earlier we learned that The Law of Familiarity means that people have to be familiar with your business (brand) before they are inclined to do business with you.
The Law Of Familiarity - Part Two
Jan 26, 2016 by Jeff Davis
In the previous post, we reviewed how The Law of Familiarity means you want to be positioned as the safe choice.