Thrive Internet Marketing Blog


I am still amazed at how many business owners are stumped when I ask them, "what is the lifetime value of your average client?" It seems like a basic management metric that everyone would know off the top of their head.

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Marketing Myopia

Mar 15, 2016 by Jeff Davis


Marketing Myopia by Theodore Levitt, first published in 1960 is still a great read. I found it (again) in an addition of the Harvard Business Review's 10 Must Reads over lunch today.

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In previous posts we looked at how to identify your competition and how basic SEO works. Now let's review how SEM works. As discussed, your best path to market is to utilize both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) in your marketing strategy because there are two ways consumers use Google Search.

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Who Is Your Competition At The Y? Part Two

Mar 01, 2016 by Jeff Davis


SEO. Search Engine Optimization.  Q: What is it?

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Who Is Your Competition At The Y? Part One

Feb 23, 2016 by Jeff Davis


"The giant sucking sound you hear is competitors siphoning off your YMCA members."

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Good news. Your business (indeed all businesses) only has three types of customers. Last week's article talked about how important it is to survey your on boarding process for new clients. Only by measuring your results can you make improvements in your process, which in turn increases sales. 

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Poor sales are not always a marketing or advertising problem. Sometimes the secret to increasing sales is to use a secret shopper to see if your operation is running as smoothly as you really think it is..

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The Law Of Familiarity Part Three

Feb 02, 2016 by Jeff Davis


Earlier we learned that The Law of Familiarity means that people have to be familiar with your business (brand) before they are inclined to do business with you.

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The Law Of Familiarity - Part One

Jan 19, 2016 by Jeff Davis


The Law of Familiarity teaches us that the first step in securing a new customer is that your brand must be familiar to them. The  more familiar you are, the more likely they will give you a chance to do business with them.

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