Thrive Internet Marketing Blog

I am still amazed at how many business owners are stumped when I ask them, "what is the lifetime value of your average client?" It seems like a basic management metric that everyone would know off the top of their head.

Marketing Myopia by Theodore Levitt, first published in 1960 is still a great read. I found it (again) in an addition of the Harvard Business Review's 10 Must Reads over lunch today.

In previous posts we looked at how to identify your competition and how basic SEO works. Now let's review how SEM works. As discussed, your best path to market is to utilize both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) in your marketing strategy because there are two ways consumers use Google Search.

SEO. Search Engine Optimization.  Q: What is it?

"The giant sucking sound you hear is competitors siphoning off your YMCA members."

Good news. Your business (indeed all businesses) only has three types of customers. Last week's article talked about how important it is to survey your on boarding process for new clients. Only by measuring your results can you make improvements in your process, which in turn increases sales. 

Poor sales are not always a marketing or advertising problem. Sometimes the secret to increasing sales is to use a secret shopper to see if your operation is running as smoothly as you really think it is..

Earlier we learned that The Law of Familiarity means that people have to be familiar with your business (brand) before they are inclined to do business with you.

In the previous post, we reviewed how The Law of Familiarity means you want to be positioned as the safe choice.

The Law of Familiarity teaches us that the first step in securing a new customer is that your brand must be familiar to them. The  more familiar you are, the more likely they will give you a chance to do business with them.