Thrive Internet Marketing Blog

Thrive works with a lot of "Non Profits". YMCA, Habitat for Humanity, Charitable Foundations to mention a few.  So a lot of energy goes into soliciting donations.  In our latest Donations Page, we raised the suggested donation amounts and raised the apparent minimum donation. The idea being that if you raise the minimum donations amount from $10 to $25, revenue would rise. In fact that is exactly what happened.

Words matter. 

Rarely a week goes by that we aren't asked by a client how to improve their SEO Results. My advice? Stop trying.

As we continue to try and get our marketing messages in front of the right consumer, it is important to match the consumer with their actual viewing habits. Too often we make decisions based on overall trends without looking into the actual behavior of the consumer we are trying to reach. How many times have you heard that TV advertising is dead? "It doesn't reach today's millennials." 

One of my favorite questions... "Why are your hosting fees more than quotes I am getting from other web development companies?"

I was giving a presentation recently on Google Analytics so I jumped in and took a look at the results before the meeting. Imagine my surprise when I noticed that the second most common language used to access the client's website was "Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!"

I guess you have to be a fan of Modern Family to get the reference of this article's title...

Words do matter. I talk to YMCAs from across the country. I find the employees to be a great cross section of America. Bright, intelligent, passionate, engaged. All the qualities you would look for in an employee. But I am surprised that an organization as large and successful as the YMCA would have a problem using terms like 'sales prospect" and "sales lead".

Selling the Invisible is a brilliant book by Harry Beckwith.

Here is one of the reasons we love Accrisoft Freedom.