Thrive Internet Marketing Blog

Facebook is a great way to target consumers with advertisements to grow your business.  They offer an extensive targeting program based on demographics, interests and behaviors.  But first you must know who you want to target.

We were recently asked by a health care provider to research ideas for generating increased exposure online for their services.  In this case the client deals with the treatment of addictions.

From Google: "Starting April 21st, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." 

With the ongoing changes to Facebook, (Facebook Throttles Back Organic Reach...) I had a flashback to "The Malling of America".  In 1985 Charles Kuralt was quoted as saying "Twenty-five years ago, they weren’t here. Today they’re everywhere. What used to be farms or woods or country crossroads have become malls."

"The very best marketing comes from observing consumer behavior and inserting your message into their behavior."

2/3rds of all apps fail to reach 1,000 downloads during the first year... 

Email marketing will remain a significant portion of our digital marketing plans for the foreseeable future.  The reason – it works and is readily accepted by many consumers. 

If you follow the link to the Marketing Charts article, at the bottom is the following:

"Ok, grab a clean sheet of paper and let's write down everything we want in our new demo website."

Recently, I was asked to participate in an online interview conducted by Deepak Kanakaraju and published on DigitalDeepak.com.  Here is part of that interview...