Thrive Internet Marketing Blog


Or How Shaun the Sheep Stimulated Consumer Behavior.  Yet another reason for the local YMCA to embrace the mobile website.  BIA/Kelsey reports that mobile devices now generate more search volume than desktop.  The chart below from eMarketer.com shows how the future of search belongs to mobile. 

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MOBILE DEVICES DRIVE 66 PERCENT OF EMAIL OPENS.  Like it or not, we are going mobile!

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Does Advertising Work?

May 05, 2015 by Jeff Davis


"People ask me all the time, "Does advertising work?" These are smart people, people who would never dream of asking an engineer, "Does engineering work?" or asking a doctor, "Does medicine work?" Josh Weltman - Seducing Strangers - How to Get People to Buy What You're Selling 

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“Mobilegeddon” Is Not What You Think

Apr 23, 2015 by Jeff Davis


Regardless of what you have read, “Mobilegeddon”, Google’s new search algorithm, is not going to put millions of companies out of business this week.

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As April 21th looms on the horizon, many companies are racing to make their websites mobile friendly in advance of Google's well publicized change to how websites will be ranked in their search results.

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"The very best marketing comes from observing consumer behavior and inserting your message into their behavior."

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"The very best marketing comes from observing consumer behavior and insert your message into their behavior."

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Or When Is the Best Time for The Ask...

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Digital Marketing - The Advertising Message

Mar 31, 2015 by Jeff Davis


In a previous article I talked about how frequency is more important than reach.  The Law of Familiarity tells us that it is important to make your brand familiar to the consumer.  The more familiar the brand is, the more likely the consumer will do business with you.

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Facebook is a great way to target consumers with advertisements to grow your business.  They offer an extensive targeting program based on demographics, interests and behaviors.  But first you must know who you want to target.

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