Thrive Internet Marketing Blog
Nov 10, 2020 by Jeff
I miss the days when you could simply stuff keywords like "auto insurance" on a landing page and rank in Google Search Results. But when it comes to Google, "How can I improve my search results?" is the most frequently asked question we get at Thrive. Here is a look at how Search Results has moved from "simply follow these rules" into a "marathon of Best Practices" for a client who provides auto insurance (and a lot of other risk services).
Jan 29, 2020 by Callie Gooch
As we kick off the year 2020, we decided to look back at 2019 and curate a list of the 10 best YMCA websites. We all know a good website when we see one, we just might not know exactly why. We will be laying out the FACTS of what (we think) makes an appealing YMCA website.
Jul 08, 2019 by Jeff Davis
According to eMarketer.com, "For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Consumers’ use of smartphones will continue to make up the majority of their media consumption, but we predict that use will plateau by 2020, as consumers become increasingly uneasy about overuse of mobile devices."
Jun 18, 2019 by Jeff Davis
Last week I said that we were going to take some time off from talking about SEO. I was wrong. Focus on your members, focus on your audience
May 21, 2019 by Jeff Davis
As usual, Google has the last say in effective SEO tactics. Concerning the Latest Google Algorithm Update we see the following in an interesting article on INC.com: "Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There's nothing wrong with pages that may now perform less well. Instead, it's that changes to our systems are benefiting pages that were previously under-rewarded."
May 14, 2019 by Jeff Davis
Registration Length Matters. Another item thought to be a factor in SEO is the length of your renewal for your domain name. While it is a minor point, renewing your domain name for five years tells Google that you plan on being in business for five more years. Renewing for one year says you plan on being in business for one year. See the connection?
Apr 30, 2019 by Jeff Davis
You spend a lot of time fine tuning your business's touch points so consumers know they are dealing with a world class, professional business. You look at the building exterior to make sure it looks sharp. (I wonder if we should stripe the parking lot?) You make certain that snow is removed so your clients have a place to park.