Latest Articles

Are you Following Your Customers Into Social Media?

Published: Saturday, October 22, 2011

Social Media is growing very quickly and changing all the marketing rules. Why? Because most of your clients are spending a large amount of their time online inside social media. A savvy marketer understand this and follows them.

How is Social Media Fitting In?

Published: Monday, February 28, 2011

How much of the average budget is going to Social Media now? How much will be going to Social Media in 12 months?

Why do people “friend” a brand name on Facebook?

Published: Wednesday, February 10, 2010
“Recent research from Razorfish found that promotions and discounts were primary drivers of “friending” a brand for more than a third of social networking users and 44 percent of Twitter users. What’s more, 79 percent of women say using social networks to research products and services is important to them, while 64 percent said

Facebook as a Business Tool

Published: Friday, June 12, 2009
During the last 2 weeks we have had 6 different clients in the office to discuss web sites or SEO. These meetings usually last about an hour traditionally - not anymore. We always end up talking about Facebook and how to use it as a business tool. 3 of the 6 clients hired us to start Facebook pages and launch Facebook advertising for them. Here are

Where do I start using Google to get more web traffic?

Published: Tuesday, March 10, 2009
I had a client email me this question today: “We are digging into how a customer can find us on the web if they don’t know us. Can you shed some quick light on what we should start thinking about?” Here is my quick reply: - In general you need to think about Google search as a “person”, not a crawler/indexing program. The

The Changing Face of Advertising

Published: Monday, March 9, 2009
When we visit our clients we are continually consulting with them on what marketing is working and what is not. We are hearing this over and over… “10 years ago the newspaper worked, but over the last few years our ROI has declined sharply…..” Newspapers, Radio, and TV use to be the cement that held communities &

Hey Toledo, Will We Really Need Cable Soon?

Published: Thursday, January 8, 2009
“Millions of consumers by year’s end should be able to watch free, over-the-air television on cellphones, PDAs, and other portable digital devices, as the result of initiatives that will be unveiled today by some of the nation’s largest TV station owners and electronics manufacturers. The changes promoting on-the-go viewing are

New Internet Ideas for the New Year

Published: Sunday, January 4, 2009
The turn of the new year has made me pause and think about how we all can become efficient. Here are a few tips that we are using at Toledo.com for the New Year. Consider moving your Email to Google. ?All of our new clients use Google’s web mail system for managing their emails. The benefit is that the Google SPAM filter is one of the best in the